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The Vettoria Brief
B2B SaaS Expansion - Entering Western Europe without over-hiring
A CEE-based B2B SaaS company wanted to expand into Western Europe—but hiring a full senior GTM team felt premature. Vettoria deployed a fractional CRO and CMO to validate market fit, refine positioning, and pilot the go-to-market strategy. The result: early enterprise traction, lower CAC, and a data-backed decision to scale locally. Client profile Sector: B2B SaaS (HR Tech) Stage: Scale-up, €8M ARR Geography: CEE → Western Europe The challenge The company had a strong region
stelianamoraru
Jan 131 min read
Fintech Scale-Up - From founder overload to operational clarity
A fast-growing fintech scale-up reached a tipping point: strong demand, but rising complexity and slowing execution. Through a fractional COO + CFO setup , Vettoria helped the leadership team regain control—introducing financial visibility, execution rhythms, and clear ownership across teams. Within weeks, decision-making stabilized, costs were optimized, and the CEO reclaimed focus on growth and investors. Client profile (fictional) Sector: Fintech / Embedded Finance Stage:
stelianamoraru
Jan 131 min read
Fractional Leadership: Why the Executive Model Is Changing — and Why It Matters Now
Not long ago, leadership followed a predictable arc: climb the ladder, secure the corner office, retire with a gold watch — or a Rolex — and call it success.Today , that story no longer fits how companies grow or how leaders want to live. Welcome to fractional leadership — a model redefining both modern organizations and executive careers. What Is Fractional Leadership? Fractional leadership means engaging senior executives on a part-time, contract, or portfolio basis , rath
stelianamoraru
Jan 74 min read
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